- Design & Marketing
Date
Sept 2025
Client
Fashion Brand
Category
Design & Marketing
Location
Gurgaon, India
Sonam Label, founded by Sonam Brahme, is a premium fashion brand specializing in bridal and festive wear. With a commitment to craftsmanship and contemporary elegance, Sonam Label caters to modern brides and wedding attendees, offering customized and ready-to-wear ensembles. The brand’s mission is to celebrate individuality through fashion while preserving India’s rich textile heritage.
Challenge & Solution
Despite having a strong product line, Sonam Label faced challenges in expanding its digital presence, reaching the right audience, and scaling online sales.
Limited Online Presence:
The brand had a website, but it lacked optimization for e-commerce conversions.
Inconsistent Brand Identity
Without a unified design approach, the brand lacked strong recall value.
Low Digital Engagement
Social media channels weren’t effectively utilized to generate leads and conversions.
Brand Awareness
Sonam Label needed stronger positioning in the highly competitive luxury fashion market.
Inconsistent Ad Performance
Existing paid campaigns were not yielding a high return on ad spend (ROAS).
Website Revamp & Experience
- Redesigned the website for a seamless user experience with intuitive navigation.
- Implemented high-quality visuals, compelling copy, and a storytelling approach to showcase Sonam Label’s unique craftsmanship.
- Integrated conversion-focused elements such as urgency-driven CTAs, simplified checkout processes, and personalized recommendations.
- Optimized website speed and mobile responsiveness to enhance the shopping experience.
Data-Driven Performance Marketing
- Developed and executed Facebook and Google Ads campaigns to target brides-to-be, wedding shoppers, and luxury fashion enthusiasts.
- Focused on Lookalike Audiences and Retargeting strategies to reduce cart abandonment and increase conversion rates.
- Created high-converting ad creatives that highlighted Sonam Label’s exclusivity, craftsmanship, and custom design services.
- Implemented automated email follow-ups for abandoned carts and special discounts to increase customer retention.
Brand Identity & Design Strategy
- Designed a distinctive brand identity, including logo, typography, and color palette to create a cohesive and recognizable look.
- Developed brand guidelines to maintain consistency across all digital and physical marketing materials.
- Provided end-to-end social media design services, ensuring the brand’s aesthetics aligned with its luxury appeal.
- Created high-quality visuals, banners, and promotional content tailored for Instagram, Facebook, and Pinterest.
Social Media Growth & Engagement
- Revamped Sonam Label’s social media strategy, focusing on storytelling and engagement-driven content.
- Launched influencer collaborations with bridal stylists, makeup artists, and fashion bloggers to enhance credibility and reach.
- Leveraged Instagram Reels and Pinterest to tap into the highly visual bridal audience.
- Established a strong brand voice, ensuring consistent messaging across all platforms.
Customer-Centric Growth Strategy
- Implemented WhatsApp and Messenger Chatbots to provide real-time customer assistance.
- Introduced limited-time exclusive offers and early-bird discounts for new collections.
- Developed a referral program to encourage word-of-mouth marketing and increase customer loyalty.
- Conducted in-depth market research to tailor marketing strategies according to customer behavior and seasonal trends.
Results & Key Metrics
We're happy to share the results & key metrics for this fashion brand.
- Positioned as a Luxury Bridalwear Powerhouse: Sonam Label gained industry recognition and a loyal customer base.
- Stronger Brand Identity & Recognition: A unified design approach led to higher brand recall and customer trust.
- 150% Growth in Social Media Engagement: Consistent content, influencer marketing, and community engagement drove a massive increase in brand interactions.
- 5X ROAS on Paid Ads: Through precision-targeted campaigns, we maximized the return on ad spend.
- 80% Increase in Sales: Optimized ad strategies and improved website UX led to a significant boost in sales.