- Development
Date
July 2021
Client
Gaming Company
Category
Development
Location
Gurgaon, India
Spido7 is one of India’s fastest-growing online skill-based gaming platforms, providing an interactive and immersive gaming experience. With a focus on user engagement, seamless gameplay, and innovative features, Spido7 aims to redefine the online gaming industry in India.
Challenge & Solution
Despite its strong vision, Spido7 faced challenges in creating a seamless digital ecosystem that could cater to both casual and competitive gamers. AdBriewer partnered with Spido7 to redesign the entire app, create a robust UI/UX, develop a high-performance website and mobile app
Outdated and Inefficient UI/UX
The existing app and website needed a complete overhaul to improve user engagement and retention.
Platform Development from Scratch
The client required an end-to-end gaming website and mobile application that could handle high user traffic.
User Acquisition & Engagement
With increasing competition in the gaming industry, Spido7 needed a strong go-to-market strategy
Brand Awareness & Positioning
Establishing Spido7 as a reliable and exciting gaming platform in a crowded market.
Scalability & Performance Optimization
Ensuring the app and website could handle growing user numbers without compromising on speed or performance.
Our Approach
Complete UI/UX Redesign for an Engaging Gaming Experience
- Conducted a deep analysis of user behavior to identify pain points and improve usability.
- Created an intuitive, visually appealing interface that enhanced the gaming experience.
- Implemented a seamless navigation system to ensure easy accessibility for users.
- Designed immersive visuals and animations to captivate players and increase engagement.
- Conducted user testing to refine interactions and improve usability.
Website & Mobile App Development
- Redesigned and developed a high-speed, fully responsive website optimized for both desktop and mobile users.
- Built a robust and scalable mobile gaming app with smooth performance and real-time gameplay features.
- Integrated secure payment gateways and user authentication for seamless transactions.
- Implemented real-time leaderboards and gaming statistics to enhance user engagement.
Performance Marketing & User Acquisition
- Devised a comprehensive digital marketing strategy to drive app installs and website traffic.
- Leveraged Facebook, Google Ads, and influencer marketing to target gaming enthusiasts.
- Optimized paid campaigns with precision targeting and data analytics to maximize ROAS.
- Implemented referral programs and loyalty rewards to increase user retention.
Brand Positioning & Growth Strategy
- Developed a strong brand identity, ensuring Spido7 stood out in the gaming industry.
- Designed social media campaigns with engaging content, contests, and community interactions.
- Established strategic partnerships with gaming influencers and content creators.
- Launched a pre-release buzz campaign to create hype before the official launch.
Scalability & Performance Optimization
- Ensured app and website architecture could handle large volumes of concurrent users.
- Optimized loading speed, ensuring a lag-free gaming experience.
- Integrated advanced analytics tools to track user behavior and optimize engagement strategies.
Results & Key Metrics
- 300% Growth in User Base: Optimized digital strategies led to a significant rise in registered users.
- 500K+ App Downloads in 6 Months: Our targeted acquisition campaigns drove massive app adoption.
- 7X ROAS on Paid Ads: Data-driven marketing strategies delivered exceptional returns.
- 50% Increase in User Engagement: Improved UI/UX and community-building efforts boosted active players.
- 99.9% App Uptime & High Security: Built on a robust infrastructure ensuring uninterrupted gaming.
- Reduced Load Time by 40%: Optimized coding and server enhancements led to faster gameplay.
