- Design & Marketing
Date
Since 2025
Client
Food & FMCG
Category
Design & Marketing
Location
Gurgaon, India
Grameen Chator is dedicated to preserving the rich culinary heritage of Bihar’s Mithila region. We specialize in crafting authentic products like pickles, sun-dried lentil dumplings (badi), sun-dried vegetables, papad, wafers, and chips, all using time-honored recipes, spices, and traditional procedures.
Challenge & Solution
Positioning a culturally rooted brand while making it resonate with digital‑first audiences.
Differentiation in a Crowded Market
Standing out among numerous local and national food & beverage brands offering similar products.
Building Emotional Connection
Translating rural authenticity into premium storytelling that connects with urban consumers.
Distribution & Reach
Ensuring consistent availability across both traditional retail and modern e‑commerce platforms.
Digital Engagement
Creating compelling content that captures attention in a fast‑moving social media environment.
Trust & Quality Assurance
Convincing new customers of product authenticity and hygiene standards while retaining traditional charm
E‑Commerce Platform Management
- End‑to‑end management of Grameen Chator’s online store.
- Product catalog monitoring & store health checkup.
- Regular performance audits to enhance user experience and conversion rates.
Social Media Marketing
- Strategic content calendar creation for platforms like Instagram, Facebook, and LinkedIn.
- Daily posting of culturally resonant visuals, reels, and stories to build engagement.
- Community management: responding to queries, fostering conversations, and growing followers.
- Analytics tracking to refine campaigns based on audience insights.
Ad Campaign Management
- Planning and execution of targeted ad campaigns across Google Ads, Meta Ads, and other networks.
- Audience segmentation to maximize ROI and reach both urban and rural demographics.
- Continuous A/B testing of creatives, copy, and placements.
- Monthly reporting with actionable insights for optimization.
Creative & UGC Development
- Designing premium visuals, product photography, and storytelling videos.
- Crafting persuasive copy that blends heritage with modern appeal.
- Developing campaign themes that highlight Grameen Chator’s authenticity and premium positioning.
- Ensuring brand consistency across digital and offline touchpoints.
Influencer & Collaboration Marketing
- Identifying and onboarding food, lifestyle, and cultural influencers aligned with brand ethos.
- Managing influencer campaigns with clear deliverables and performance tracking.
- Leveraging collaborations for product launches, reviews, and cultural storytelling.
- Building long‑term partnerships to amplify brand authority and trust.